The brand image of the Taiwan Railway Shop is designed with the image of “Holding hands, we go forward. We treasure our memories.” With a dedicating heart, we transform the dreamy image of a steaming train into flying butterfly knots.
It includes layout of boxes, pamphlets, and inner covers. Paper cranes, which symbolize waiting to fly up high and ready to accomplish, as the image of the core thinking of the entire album of paper samples and materials, adding a life force and stories to the ordinary paper samples.
Blue indicates the “blue sea”, symbolizing Huily goals of marketing its products around the world, being enthusiastic in spread health to every corner of the world. Green implies “herbs,” communicating the idea that it began its enterprise with Chinese medicine and the core spirit of using resources from nature. With these two core values, it develops health food series, medicine, and brand identity products.
Regarding the color setting of the mark, it uses the green color with modern feel to match with the restrained brown, associating with the color of natural herbs. It communicates the timeless intellect and professionalism.
It is specialized in producing probiotics food for pets. Departing from the perspectives of lucidity, lively, cute, and vivid, it designed a series of promotional materials and visual designs for expos.
It collects and assembles the totems of indigenous culture to develop a series of creative cultural products, bringing graphic aesthetics into daily life.
Associating accessories with refined, archaic, and elegant quality, they are associated with the history and affection or the railway. It gives unique hallmarks for buyers and receivers of the souvenir.